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It's A Blue World

Mounted Halfsheet Pan Am vintage Pan Am airlines advertisement from their 1969 "The Name of the Game Is Go" campaign. The artwork, featuring the main slogan and a forlorn character, was illustrated by Henry (Hank) Syverson. Advertisement Details Airline: Pan American World Airways (Pan Am) Campaign: "The Name of the Game Is Go" Year: Circa 1969 Illustrator: Henry Syverson Slogan: "It's a blue world without you" Context: This phrase was part of a broader marketing effort by the advertising agency J. Walter Thompson aimed at encouraging people to travel internationally. The character in the ad represents someone who hasn't traveled or "gone" somewhere with Pan Am. Media: The ad was part of a print campaign and featured on the cover of a promotional vinyl LP given to travel agencies, which contained the audio jingles from the television and radio spots.