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One sheet
vintage Australian government immigration poster created by artist Joe Greenburg in 1948. The poster was part of a major post-World War II campaign with the slogan "Populate or Perish" to attract European migrants to Australia.
Poster Details
Title: "Australia: Land of Tomorrow"
Artist: Joe Greenburg (Joseph Greenberg; 1923-2007)
Year: 1948
Purpose: To promote Australia as a land of prosperity and growth, encouraging immigration from post-war Europe.
Display: The poster was displayed in migrant reception centers in Australia and recruitment camps across Europe.
Imagery: The colorful illustration depicts a vibrant, rural Australian scene featuring a smiling man riding a horse near a house with a windmill, symbolizing the healthy lifestyle and economic opportunities available to newcomers. |
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