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One sheet promotional
poster from the Adidas "Impossible Is Nothing" marketing campaign, featuring the legendary boxer Muhammad Ali.
Campaign Details
Slogan Origin: The tagline "Impossible Is Nothing" originated from a quote widely attributed to Muhammad Ali, who was a prominent endorser of the Adidas brand. The full quote emphasizes that "Impossible is not a fact. It's an opinion".
Launch Date: Adidas launched this global advertising campaign in 2004 to communicate a message of perseverance and pushing limits.
Featured Athletes: The campaign featured a variety of famous athletes, including Ali and his daughter Laila Ali, David Beckham, and Lionel Messi, using their stories of struggle and victory to inspire others.
Purpose: The ads aimed to show that through optimism and action, individuals can make their dreams a reality and overcome obstacles. |
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