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Gold Flake

Mounted Small advertisement advertisement for Wills's Gold Flake cigarettes, published in the May 20, 1950, issue of The Illustrated London News. The ad features an art-deco style illustration of a large neon sign at night, with a silhouette of a person in the foreground. Advertisement Details Brand: Wills's Gold Flake cigarettes, a product of W.D. & H.O. Wills, which was part of the Imperial Tobacco Company. Slogan: The prominent slogan in the neon sign is "Satisfy". Date: The top right corner of the page indicates the publication date of "MAY 20, 1950". Artist/Signature: The initial "W." in the bottom right corner likely refers to the artist or illustrator of the piece. Product History The "Gold Flake" name refers to the use of golden-colored tobacco in the cigarettes. The brand was initially launched in the early 1900s and used various advertising campaigns throughout the 20th century, often associated with a sense of elegance and satisfaction.