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Halfsheet
vintage British public information poster issued by the Ministry of Food as part of the "Welfare Foods Service" campaign. The poster encourages mothers to ensure their babies grow healthy and strong by taking advantage of welfare milk and other foods available through the program.
The poster features:
Artwork: The illustration of the cartoon babies is by the artist who signed it as "PATTEN" in the upper right corner.
Motto: The main text reads, "Mother! watch him GROW" and "WELFARE FOODS SERVICE."
Context: The program was active in the UK, particularly during and after World War II rationing, providing subsidized or free milk, vitamins, and other essential foods to expectant mothers and young children to improve public health.
This image shows two cartoon babies and some bottled milk. |
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