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One sheet
vintage travel poster for Norway
, specifically promoting tourism to a traditional rural setting.
Poster Details
Subject: The poster depicts a traditional Norwegian farmstead featuring buildings with characteristic grass roofs. People are shown in the foreground wearing bunads, which are traditional Norwegian folk costumes.
Location Depicted: The scene specifically shows the 16th-century Storehouse from Ose in the Setesdal valley, which is part of the Norwegian Museum of Cultural History (Norsk Folkemuseum) at Bygdøy, Oslo.
Purpose: The poster was issued by the Norway Travel Association and Norwegian State Railways to promote Norway as a summer destination. A version was also used by the Norwegian America Line.
Era: The poster is from around 1961.
The Norwegian Bunad
The clothing worn by the people in the image, the bunad, is a significant symbol of Norwegian cultural identity and regional heritage.
Symbolism: Each region or even specific village in Norway has its own distinct bunad with unique colors, fabrics, and embroidery patterns. This allows the wearer to display their geographic origins or ancestry.
Occasions: Today, bunads are typically worn for major celebrations such as weddings, baptisms, confirmations, and especially on Norwegian Constitution Day (May 17th).
Authenticity: The design of some bunads dates back centuries, while others were reconstructed or inspired by traditional wear in the 19th and 20th centuries as a way to express national identity during Norway's path to independence from Sweden |
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