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One sheet vintage Air India travel poster is titled "Rome" and features the airline's iconic mascot, the Maharaja, enjoying a plate of spaghetti. The word "Rome" is cleverly spelled out in the spaghetti noodles the Maharaja is twirling on his fork.
Poster Details
Mascot: The Maharaja (also known as "the Rogue"), created in 1946 by Bobby Kooka and artist Umesh Rao.
Artist: The specific artist for this iteration is sometimes attributed to Desai or listed as anonymous, though the in-house art studio created many such designs.
Year: The poster was issued around the early 1970s, with sources indicating years such as 1971 or 1973.
Theme: The poster exemplifies Air India's mid-20th-century advertising strategy of using whimsical and culturally resonant imagery, showing the Maharaja embracing the local culture and cuisine of destinations. |
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