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French famous vintage French advertising poster for a biscuit company called Biscotines Union. The poster was created by the Italian-French artist
Leonetto Cappiello around 1906.
Poster Details
Artist: Leonetto Cappiello, known as the "father of modern advertising" for his innovative style featuring bold, central figures against dark backgrounds.
Company: Biscotines Union, a French bakery founded in 1892 that later specialized in making "superfood" biscuits.
Date: Circa 1906.
Description: The poster features a joyful, red-haired chef or baker holding and about to bite an oversized, golden-toned biscuit. The image of the large biscuit was used to convey the "big on taste" concept.
Style: The artwork is a notable example of the Art Nouveau and Art Deco aesthetics prevalent in early 20th-century advertising. |
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