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One sheet advertising
poster "Les Pansements La Croix-Soleil", created by the renowned artist Leonetto Cappiello around 1919.
Poster Information
Artist: Leonetto Cappiello (1875-1942), an Italian-French artist considered the "father of modern advertising".
Title: "Exigez toujours Les Pansements \"La Croix-Soleil\"" which translates to "Always demand 'The Sun Cross' Bandages".
Date: Circa 1919.
Medium: Original posters are stone lithographs.
Printer: Devambez, Paris.
Theme: The image features a dynamic figure of a nurse or angelic presence with a red cross halo, dramatically presenting sterile bandages and cotton to emphasize hygiene and guaranteed sterilization. This use of a bold, unrelated figure to represent a product was a signature of Cappiello's innovative style. |
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