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30 x 17 original antique advertising poster for
Balsam Quinquina, an aperitif liqueur produced by the Belgian distillery F.X. de Beukelaer. The poster was created by the French illustrator Jean d'Ylen around 1910.
Product Information
Product: Balsam, an apéritif au quinquina. Quinquina is an aromatized wine that traditionally contains cinchona bark, which is the source of quinine.
Manufacturer: F.X. de Beukelaer, an Antwerp-based distillery.
Artist: Jean d'Ylen (1886-1938), a prominent French Art Deco illustrator who designed the poster.
Date: Circa 1910. Other similar posters by d'Ylen for the same product were printed in 1923.
Origin: Belgium.
Advertising Context
The poster is a classic example of vintage advertising, featuring a happy couple enjoying a winter activity (sleighing/sledging) in warm clothes to promote the drink. This type of image was designed to associate the product with vitality, modern living, and the fashionable world of alpine sports. |
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