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30 x 20 s
Ministry of Food poster is a piece of World War II propaganda from the United Kingdom, dating to the 1940s. It encourages the consumption of wholemeal bread as part of the national diet during a period of strict food rationing.
Poster Details
Message: The text on the poster reads, "WHEATMEAL BREAD fights fatigue and strengthens the nerves." This message promoted the nutritional value and health benefits of wheatmeal flour, which was available while white flour was scarce due to wartime import restrictions.
Context: The Ministry of Food produced many posters during the war effort to persuade the public to conserve resources, eat healthy alternatives, and support national rationing. This was part of a larger government campaign to manage dwindling food supplies caused by German U-boat campaigns against merchant shipping.
Visuals: The illustration shows two male industrial workers, likely on a break in a factory setting, enjoying sandwiches made from wheatmeal bread. This imagery aimed to associate the consumption of the rationed bread with strength, hard work, and the national war effort. |
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