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One Sheet "Skegness is So Bracing" poster, featuring the character known as the "Jolly Fisherman". The poster was created by the English illustrator John Hassall in 1908 and has become a famous advertisement for the seaside town of Skegness, Lincolnshire.
Poster Details
Artist: John Hassall, a notable English illustrator who was a master of the poster format. He was reportedly paid just 12 Guineas for the work.
Commissioned By: The Great Northern Railway (GNR) to promote rail travel to the coastal resort.
Significance: The poster is considered one of the most famous holiday advertisements of all time and has greatly influenced the town's identity.
The Character: The "Jolly Fisherman" is now the mascot for Skegness. The original painting is displayed in the Skegness Town Hall. |
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