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One Sheet
vintage travel poster for the Fribourg Alps region of Switzerland. The poster was created by the Swiss graphic designer Martin Peikert (1901–1975) around the late 1940s or 1950s.
Poster Details
Title: Freiburger Alpen - Alpes Fribourgeoises
Artist: Martin Peikert
Year: Circa 1945-1960
Publisher: Switzerland Tourism offices
Medium: Original posters are typically lithographs on paper
Description
The design is a striking and playful graphic that reflects the mid-20th century shift in Swiss tourism advertising towards more conceptual art. It features a large, stylized blue and dark blue knit ski hat with a large pom-pom, which is meant to represent the snow-capped peaks of the Fribourg Alps. In the brim of the hat are small, colorful ski lift tickets or tags with text like "GONDELBAHN" (gondola lift) and "TÉLÉPHÉRIQUE" (cable car). The poster is bilingual, featuring the name of the region in both French and German to appeal to visitors from both linguistic areas. |
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