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Small vintage advertising poster for Ricard pastis, a popular French anise-flavored aperitif. The text "Cinq Volumes d'eau" (Five volumes of water) refers to the traditional serving suggestion of mixing one part Ricard with five parts cold water, which causes the clear amber liquid to famously turn a cloudy, pale yellow (the "louche effect").
Product Details
Product: Ricard Pastis de Marseille
Creator: Paul Ricard, who first commercialized his recipe in Marseille, France, in 1932.
Composition: Anise-flavored spirit made with natural ingredients like star anise, licorice, and aromatic plants from Provence.
History: Pastis emerged as a popular alternative after the French government banned absinthe in 1915. Ricard quickly became the benchmark for pastis and a symbol of Southern French culture.
Serving: It is typically enjoyed before meals as an aperitif, diluted with water and often served with ice. |
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