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French
vintage advertisement poster for "Savon La Tour" soap, created by the renowned Italian poster artist Leonetto Cappiello around 1920. Cappiello is known as the "father of modern advertising" for his innovative use of bold figures against stark backgrounds.
Poster Details
Artist: Leonetto Cappiello
Product: Savon La Tour (La Tour Soap)
, produced by Savonneries de la Méditerranée in Marseille, France
Year: Circa 1920
Description: The whimsical poster depicts a character resembling a Pierrot figure perched atop a brick soap tower, playfully blowing soap bubbles with a pipe.
Original Medium: Original prints of this poster were created using stone lithography. |
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