 |
Very large
advertisement poster for the reopening of the Parc Zoologique de Paris
, which occurred on April 12, 2014. The zoo, also known as the Vincennes Zoo, had been closed for major renovations for nearly six years.
Key Information
Zoo Name: Parc Zoologique de Paris (Paris Zoological Park), historically known as the Zoo de Vincennes.
Reopening Date: The advertisement promoted the grand reopening on April 12, 2014, after extensive reconstruction.
Concept: The zoo was completely redesigned on a modern concept to present animals in five major natural environments (biozones), moving away from traditional cages to more naturalistic habitats.
Campaign: The black and white poster was part of a national advertising campaign by the agency Publicis Conseil to announce the return of wildlife to the city, using a unique and surprising approach compared to typical zoo ads.
Access and Tickets: The poster provides access information (Porte Dorée Metro Station) and a website for tickets (parczoologiquedeparis.fr).
Landmark: The zoo features an iconic landmark, the 65-meter-tall artificial Grand Rocher (Great Rock), which was retained during the renovation |
|
|
