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One sheet intage travel poster for the Swiss Federal Railways (SBB/CFF) was created by the artist
Willi Trapp in 1932. It was designed to promote travel to Switzerland for the 50th anniversary of the opening of the Gotthard Tunnel.
Poster Details
Artist: Willi Trapp (1905–1984)
Year: c. 1932
Publisher: Swiss Federal Railways (SBB/CFF)
Printing Method: Stone lithography by Wolfsberg
Language: Dutch
Slogan
The text at the bottom is in Dutch and translates to: "To Switzerland, cheap and good, without sacrificing quality".
Theme
The poster uses a striking Art Deco style to emphasize the modern, efficient, and cost-effective nature of rail travel through the Alps, specifically highlighting the engineering feat of the Gotthard Tunnel. |
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