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One sheet vintage
Shell advertisement poster titled "Kintbury, Berks". It was created by the British artist George Hooper around 1936.
Overview
Artist: George Hooper (1910–1994)
Artwork Title/Location: Kintbury, Berks (Berkshire)
Campaign: The iconic "Everywhere You Go, You Can Be Sure of Shell" advertising campaign
Medium: Coloured lithograph
Date: Circa 1936
Campaign Context
The "Everywhere You Go, You Can Be Sure of Shell" campaign was renowned for its innovative approach to advertising. Shell commissioned various notable artists of the period to create paintings of specific locations across Britain in their own unique styles. The artwork was then framed by the standard, recognizable campaign text, as seen in your image.
This creative strategy was effective for two main reasons: it promoted the beauty of the British landscape while subtly selling the idea of reliable fuel availability nationwide, wherever one traveled. |
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