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British Quad, "Opening Time is GUINNESS TIME"
is a famous vintage advertising slogan for Guinness beer, featuring the iconic Guinness Toucan mascot. The toucan mascot and other whimsical animals were created by artist John Gilroy for Guinness's advertising campaigns, which began in the 1930s.
The Guinness Toucan
The Guinness Toucan debuted in an advertising campaign in 1935.
The toucan, along with other animals like sea lions and ostriches, was created by the British artist John Gilroy for the advertising agency S.H. Benson. The idea was inspired by Gilroy's visit to a circus.
The ad campaigns often used playful taglines and poems, such as "How grand to be a Toucan, Just think what Toucan do". The campaign was so popular that the toucan mascot was brought back for new posters in 1953 and again for television commercials in the 1980s.
This particular slogan, "Opening Time is Guinness Time," is featured on posters and merchandise related to the vintage advertising campaign. |
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