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31.5 x 45
vintage advertising poster for J.B. Louvet bicycles, created around 1919-1920 by the French artist Michel Liebeaux, known as "Mich". The humorous image, with the text "Elle grimpe tout!" (French for "It climbs everything!"), is a famous piece of Art Deco cycling history.
Poster Details
Artist: Michel Liebeaux (Mich)
Circa: 1919-1920, sometimes cited as 1930
Product: J.B. Louvet Bicycles, a company founded by cyclist Jean-Baptiste Louvet in 1903
Motto: "Elle grimpe tout! la Bicyclette...." (It climbs everything! the bicycle....)
Depiction: A comical illustration of a man in cycling gear riding a bicycle up a yellow step ladder against a bold red background. This imagery was meant to emphasize the bike's climbing ability and performance. |
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