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French Grande
vintage poster for "Balsam Apéritif au Quinquina", created in 1923 by the French illustrator Jean D'Ylen. It was commissioned by the Belgian distillery F.X. de Beukelaer.
Poster Details
Artist: Jean D'Ylen (1886–1938), a prominent French illustrator of the interwar period and the top designer at the prestigious Vercasson printing house.
Year: 1923.
Distillery: F.X. de Beukelaer, a Belgian family-owned distillery founded in Antwerp in 1863, still known for its Elixir d'Anvers liqueur.
Product: "Balsam," an aperitif and digestive liqueur made with cinchona bark (quinquina), which provides quinine. Quinine was historically used to treat malaria and aid digestion.
Design: The large-format Art Deco poster features a joyful skier in bright, stylized folk attire against a black background with dynamic blue brushstrokes, embodying vitality and the fashionable world of alpine skiing at the time. |
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