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Attraction, oil, petrol, petroliana, tavel, transportation royal quad vintage
Shell advertising poster from their well-known inter-war period art campaign. The poster, titled "The Thames at Cookham", was created by the British artist W. J. Steggles in 1931.
Campaign Details
Slogan: The poster features the iconic and long-running Shell slogan, "Everywhere you go - You can be sure of Shell".
Artistic Merit: Shell's publicity director Jack Beddington initiated a famous advertising strategy in the 1930s, commissioning respected modern artists to create original artworks for "lorry bills" (posters fitted to the sides of delivery trucks and billboards). This approach was revolutionary at the time, bringing contemporary British art to the public and selling the romance of motoring and exploring Britain's landmarks, rather than focusing solely on the product itself.
Artist: Walter James Steggles was part of the East London Group of Artists, and his work, along with that of other commissioned artists like Paul Nash and Graham Sutherland, helped define this classic campaign. |
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