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Attraction, advertising, vintage French advertising
poster for a medicinal product called "Le Thermogène", created by the Italian artist Leonetto Cappiello. First published in 1907, the poster is an iconic example of early 20th-century advertising art.
Product Information
Product Name: Le Thermogène (Thermogene)
Product Type: A medicated wadding or poultice (cotton padding) that generated heat when applied to the skin.
Active Ingredient: The wadding was impregnated with a cayenne pepper-based substance (capsicum), which gave it its heat-producing properties.
Purpose: It was marketed to treat various ailments, including coughs, rheumatism, lumbago, side stitches (points de côté), neuralgia, and bronchitis. The French text on the poster translates to "Generates Heat and Fights Coughs, Rheumatism, Side Stitches, etc.".
Application: The wadding was meant to be pinned inside clothing, directly against the skin, where the heat would help relieve body aches and pains. |
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