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Andy Warhol fine art screenprint by
Andy Warhol featuring the actress and singer Judy Garland. The artwork is part of Warhol's 1985 Ads portfolio and is based on a famous advertising campaign for Blackglama mink furs.
Artwork and Campaign Details
Artist: Andy Warhol, a leading figure in the Pop Art movement.
Subject: The renowned American entertainer Judy Garland, known for her starring role in The Wizard of Oz.
Campaign: The image appropriates an advertisement from the long-running "What Becomes A Legend Most?" campaign launched in 1968 by the Great Lakes Mink Association (GLMA).
Slogan: The iconic tagline, visible at the top of the image, suggests that a Blackglama fur coat is what best suits a "legend".
Significance: The original black-and-white ad was photographed by Richard Avedon in 1968. Warhol's vibrant, colorful screenprint elevates this commercial image to high art, examining themes of celebrity, consumerism, and the commodification of icons. |
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