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One Sheet vintage travel poster, titled
"Come to beautiful WERMLAND!", is a celebrated piece of Swedish tourism art designed by Hjalmar Thoresson. Originally issued in the 1930s, the poster promotes the Värmland region as "The Pearl of Sweden".
Poster Details
Artist: Hjalmar Thoresson (1893-1943), a renowned Swedish poster artist.
Year: Circa 1930s. Other versions of Värmland posters by different artists have been dated to 1936 or 1946.
Depiction: The artwork features a scenic Värmland landscape with two figures dressed in traditional local folk costumes. The text explicitly calls out the city of Karlstad, on the Stockholm-Oslo line, as the ideal place to stay while visiting the region.
Purpose: The Swedish Tourist Association used posters like this as an excellent example of promoting domestic and international travel to specific regions. |
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