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Motorcycle large French
vintage French advertising poster for the motorcycle brand Favor, created around the 1930s by the artist L. Matthey.
Poster Details
Brand: Favor, a French manufacturer of bicycles, mopeds (vélomoteurs), and motorcycles.
Artist: The artwork is attributed to L. Matthey.
Tagline: The French phrase "va droit au but" translates to "goes straight to the goal" or "goes on target".
Imagery: The Art Deco imagery features three riders on a motorcycle, a scooter/moped, and a bicycle, all following an orange arrow towards a bullseye target, emphasizing that any Favor vehicle will get you to your destination.
History: Favor was established as a bicycle manufacturer in Clermont-Ferrand in 1898 and began producing motorcycles in 1921. The company ceased all motorized two-wheeler sales in 1971 and was wound up in 1977. |
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