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30 x 40 famous vintage Guinness advertisement from around
1931 titled "Bottle Royal". It was created by the artist John Gilroy as part of the "Guinness Is Good For You" campaign.
Key Information
Artist: John Gilroy was the mastermind behind many iconic Guinness advertising campaigns from the 1930s to the 1960s.
Campaign: The advertisement uses the long-running slogan "Guinness Is Good For You", which was introduced in 1929 and remained synonymous with the brand for decades.
Inspiration: The illustration and dialogue are a parody of a scene involving the Lion and the Unicorn from Lewis Carroll's book Through the Looking-Glass, and What Alice Found There. The advertisement cleverly twists the original content to promote the stout.
Context: The "Guinness is Good for You" campaign was a response to market research where people reported feeling good after drinking a pint. Advertising for alcoholic drinks in many places no longer allows such health claims. |
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