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BG 27 Sam the Sham

BG 27 Sam the Sham Concert poster for Sam the Sham & the Pharaohs performing at the Fillmore Auditorium in San Francisco on August 10, 1966. The poster is a well-known piece of psychedelic art from the 1960s. Poster Details Event: Sam the Sham & the Pharaohs and The Sit-Ins at the Fillmore Auditorium. Date: Wednesday, August 10, 1966. Promoter: Bill Graham Presents in San Francisco. Artist: The artwork was created by Wes Wilson, a pioneer of the psychedelic poster style. Series Number: This poster is number BG-22 in the Bill Graham concert series. Design: The poster is notable for its vibrant colors and Wes Wilson's signature style of large, flowing, and distorted lettering, which was characteristic of the era's music scene. The headlining song "Little Red Riding Hood" was a smash hit for the band at the time.