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Halfsheet Magic
vintage stock magic poster by the Donaldson Lithograph Company, advertising a performer named "The Amazing Alma". The specific performer "Alma" is likely a generic name used on stock posters, rather than a single famous magician, as was common practice for traveling acts to add their own names to pre-made designs.
Poster Details
Performer: "The Amazing Alma"
Act: Depicts a male magician in a tuxedo performing a levitation illusion on a woman, a classic magic trick.
Style: The poster features a vibrant, dramatic illustration with elements like smoking incense and a cupid-like figure, typical of late 19th or early 20th-century magic advertising.
Printer: The "D.L. Co." visible at the very bottom left corner stands for The Donaldson Lithograph Company, a prolific producer of posters for circuses, theatrical acts, and magicians.
Function: Stock posters allowed smaller, traveling performers to purchase pre-designed advertising cheaply and have their specific name printed in the main text area. |
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