View Posters Login

The Route Des Alpes Et Du Jura

Mounted One Sheet vintage travel poster titled "Jura. Environs de Pontarlier" created by the notable French artist Roger Broders in 1930. It was commissioned by the Paris Lyon Méditerranée (P.L.M.) railway company to promote tourism to the region. About the Poster and Location Artist: Roger Broders (1883-1953), an important French illustrator known for his Art Deco travel posters that feature simple lines and bold, flat areas of color. Commission: Broders' posters were a key part of the P.L.M. railway's effort to promote tourist destinations, with the artist often visiting the locations in person to capture their essence. Description: The artwork depicts village houses along a country road leading through a valley in the Jura Mountains, with buildings visible on the rocky hills in the background and a forest of fir trees in the foreground. The text at the bottom indicates the P.L.M. autocars (buses) departed from Besançon. Pontarlier: This commune is located near the Swiss border and is considered the capital of the Haut-Doubs region. It is historically famous as a major center for absinthe production until its ban in 1915, and distilleries in the area have since resumed production.