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Yeoward Line

Mounted One Sheet vintage travel poster advertising "Sunshine Cruises" by the Yeoward Line to destinations including Lisbon, Portugal, Madeira, and the Canary Islands. The poster, featuring a scenic bay with palm trees and an ocean liner, was likely created in the 1930s, a period when the company was well-known for its colorful advertising. Yeoward Line Information Company History: Established as fruit merchants in 1894, the Liverpool-based Yeoward Brothers began operating passenger services around 1900. Routes: Their primary routes for both fruit carriage and first-class passengers connected Liverpool to mainland Spain, Portugal, Madeira, and the Canary Islands. Marketing Slogan: The company was recognized for its advertising, often using the slogan "Sunward by Yeoward". Cessation of Services: Yeoward Line passenger sailings ceased in 1954, though the company continues today in the shipping and forwarding business.