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One Sheet vintage advertising poster for "Free Lectures by Swami Yogananda," dating from around the 1920s or 1930s. The swami pictured is Paramahansa Yogananda, a renowned Indian yogi and guru known as the "Father of Yoga in the West".
Details of the Poster and Lectures
Purpose: The posters were used to promote Yogananda's public lecture tours across the United States during the 1920s and early 1930s.
Audience: His lectures attracted thousands of people and filled major auditoriums such as Carnegie Hall in New York and the Philharmonic Auditorium in Los Angeles.
Content: He lectured on topics like the "Science of Religion," the underlying unity of world faiths, and the "scientific" approach to God-knowledge, introducing Westerners to India's ancient spiritual practices.
Organization: Yogananda founded the Self-Realization Fellowship (SRF) in 1920 to disseminate these teachings and the techniques of Kriya Yoga worldwide. The Los Angeles-based Western Lithograph Company printed the posters. |
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