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famous vintage advertising poster for
Veuve Amiot sparkling wine, designed in 1922 by the renowned Italian artist Leonetto Cappiello. The text "CHIMANI VEUVE AMIOT" and "CRÉMANT DU ROI" is visible, with "Crémant du Roi" translating to "sparkling wine of kings", which is why the central figure is depicted in regal attire.
Poster Information
Artist: Leonetto Cappiello (1875-1942), often called 'the father of modern advertising' for his innovative use of bold figures on stark backgrounds.
Company: Veuve Amiot, a producer of sparkling wines in France.
Circa: 1922.
Medium: Original posters were typically color lithographs printed by Devambez in Paris.
Depiction: The artwork features a figure in a jester-like harlequin costume, complete with a crown and red cape, holding a glass of sparkling wine, symbolizing the "king" of sparkling wines. |
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