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Italian one panel, Green Devil,
"Maurin Quina" and was created in 1906 by the renowned Italian artist Leonetto Cappiello, who is considered one of the fathers of modern advertising. The striking image of the green devil is one of his most famous works.
Poster Details
Artist: Leonetto Cappiello (1875-1942)
Year: Circa 1906
Subject: An advertisement for Maurin Quina, a French apéritif produced in the town of Le Puy, France.
Imagery: The mischievous green devil (evoking the "green fairy" nickname associated with absinthe) sneakily uncorks a bottle of the liqueur.
Significance: This poster represented a radical departure from the romantic art nouveau style prevalent at the time, utilizing bold colors and a single, captivating figure to capture attention.
Maurin Quina Apéritif
Maurin Quina is a fortified sweet white wine, flavored with an infusion of wild cherries, quinine (cinchona bark), lemon, and bitter almonds. The original product went out of production shortly after this poster was made, but a modern recreation is available today. |
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