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Royat

Royat - After (Poster) Small cardboard sign vintage advertising poster for Royat mineral water, created by the acclaimed Italian and French artist Leonetto Cappiello in 1923. The poster features an ethereal woman in a flowing white dress, symbolic of health and vitality, drinking from a bottle of the water against a rich blue background. Poster Details Artist: Leonetto Cappiello Circa: 1923 Origin: France Slogan (French): "ROYAT. C'EST LA SANTÉ. C'EST LA JEUNESSE. DANS UNE ATMOSPHÈRE DE RADIUM" Slogan (English Translation): "Royat. It's health. It's youth. In an atmosphere of radium" The slogan reflects the historical context where radium was once incorrectly believed to have curative powers and was added to various consumer products, a practice later prohibited due to health risks. The original posters and reproductions are widely available for purchase as art prints.