|
Small cardboard sign vintage advertising poster for
Royat mineral water, created by the acclaimed Italian and French artist Leonetto Cappiello in 1923. The poster features an ethereal woman in a flowing white dress, symbolic of health and vitality, drinking from a bottle of the water against a rich blue background.
Poster Details
Artist: Leonetto Cappiello
Circa: 1923
Origin: France
Slogan (French): "ROYAT. C'EST LA SANTÉ. C'EST LA JEUNESSE. DANS UNE ATMOSPHÈRE DE RADIUM"
Slogan (English Translation): "Royat. It's health. It's youth. In an atmosphere of radium"
The slogan reflects the historical context where radium was once incorrectly believed to have curative powers and was added to various consumer products, a practice later prohibited due to health risks. The original posters and reproductions are widely available for purchase as art prints. |
|
|