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Posterteam One Sheet iconic advertisement for the
Stockholm Exhibition of 1930 (Stockholmsutställningen 1930), designed by Swedish architect and graphic designer Sigurd Lewerentz.
Poster and Exhibition Details
Designer: Sigurd Lewerentz
Purpose: The poster promoted the exhibition of Swedish arts and crafts, home industries, and architecture.
Significance: The event was a pivotal moment in Scandinavia, marking the breakthrough and public acceptance of the Modernist styles of Functionalism and the International Style, known in Swedish as "Funkis".
Design: The poster's clean, minimalist design with bold circular typography was radical for its time and became an enduring icon of modern Swedish design. The original posters are now sought-after collectibles.
Exhibition Dates: The exhibition ran from May to September 1930.
The poster's design perfectly encapsulated the exhibition's slogan, Acceptera! ("Accept!"), which encouraged the public to embrace modern, standardized, and mass-produced goods as a new cultural and social standard. |
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