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Antikbar 40 x 50 previously mounted, no additional work was performed vintage poster titled
"Australian Wheat", created by the British artist Archibald Bertram Webb (1887–1944). It was commissioned in the late 1920s by the Empire Marketing Board (EMB).
Poster Details
Artist: Archibald Bertram Webb
Title: Australian Wheat
Medium: Colour lithograph on paper
Year: Circa 1930
Commissioned by: The Empire Marketing Board (EMB), a British government body established in 1926
Printer: Chorley & Pickersgill Ltd, Leeds and London
Purpose of the Poster
The Empire Marketing Board was established to promote trade within the British Empire and encourage British consumers to "Buy Empire" goods. This poster was part of a large-scale advertising campaign that used vibrant, often idealized, images to foster a sense of imperial unity and economic cooperation. The Australian Wheat poster specifically highlighted the agricultural prowess of Australia to the British public. The EMB was ultimately dissolved in 1933 following the shift towards a system of imperial tariffs. |
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