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Italian size vintage advertising
poster for Philips transistor radios, created by the French artist Pierre Fix-Masseau around 1960. The poster uses a playful, mid-century style to promote the new portable technology, with the tagline "c'est plus sûr !" which translates to "it's safer!".
Poster Details
Artist: Pierre Fix-Masseau, a French artist known for his work in the Art Deco style.
Company: Philips, a major manufacturer of consumer electronics in the mid-20th century.
Era: Circa 1960.
Purpose: To advertise the convenience and enjoyment of using new, portable transistor radios, often on the go, such as at the beach as depicted. |
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