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Buy Empire Goods

Buy Empire Goods - Mounted (Poster) Antikbar 12.75 x 18.75 vintage propaganda poster titled "Buy Empire Goods: Australia is a Partner". It was issued by the New South Wales Shopping Week Council in the late 1920s or early 1930s, likely as part of a campaign by the Empire Marketing Board (EMB) to promote trade within the British Empire. Poster Details Purpose: To encourage the public, specifically in New South Wales, Australia, to purchase goods produced within the British Empire over foreign alternatives. Design: The poster features a prominent illustration of the Union Jack flag flying against a blue, star-filled background. The text below uses bold, stylized lettering. Campaign Context: The Empire Marketing Board was established by the British government in 1926 to boost Britain's post-war economy and promote intra-Empire trade. Their campaigns used extensive posters with vibrant colors and bold messaging to influence consumer behavior. Event: It advertises an "Empire Shopping Week" running from May 20th to 25th. Historical Significance: These posters are considered significant examples of early, large-scale advertising and propaganda efforts of the era.