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One sheet ski poster vintage tourism poster titled
"Sport au Soleil en Suisse" ("Sport in the Sun in Switzerland"), created by the Swiss graphic designer and artist Hans Falk in 1957.
Poster Details
Artist: Hans Falk (1918-2002), a notable Swiss painter and graphic designer.
Title: Sport au Soleil en Suisse, also marketed in English as Sport in the Sun in Switzerland and in Italian as Sport al Sole in Svizzera.
Year: 1957.
Description: The colorful, abstract style poster depicts a vibrant crowd of skiers, rendered in bright expressionistic colors, walking uphill with their skis over their shoulders toward a shining sun.
Purpose: It was commissioned by the Office National Suisse du Tourisme (Swiss National Tourist Office) to promote winter sports and skiing in Switzerland. |
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