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Quad vintage
Guinness advertisement poster created by the British artist and illustrator John Gilroy. The artwork features sea lions and the slogan "Lovely day for a Guinness".
Poster Details
Artist: John Gilroy created nearly all of the Guinness advertisements from the 1930s to the 1960s.
Campaign: The idea for using zoo animals came to Gilroy after he visited a circus and imagined a sea lion balancing a glass of Guinness on its nose. This led to a long-running campaign featuring a zookeeper (a caricature of Gilroy himself) and various mischievous animals, including toucans, ostriches, and seals.
Date: The "Lovely Day for a Guinness" campaign began around 1935.
Theme: The advertisements sought to associate Guinness with strength and humor, and the slogans became popular catchphrases. |
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