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one sheet vintage travel poster for the Loire Valley in France, commissioned by the French National Railways (SNCF) and created by the artist Jacques Despierre. The original posters were primarily produced in 1957, with some sources indicating a print run as late as 1963.
Poster Details
Title: Val de Loire
Artist: Jacques Despierre (or Jacques Ceria Despierre)
Issuer: Société Nationale des Chemins de Fer Français (SNCF)
Year of Production: Circa 1957 or 1963
Style: The artwork features a distinctive Cubist view of rooftops and a river, using a vibrant, pastel color palette.
Purpose: The poster was part of a campaign by the SNCF to boost tourism across France in the post-WWII era, encouraging travel by train to iconic locations. |
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