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Misc. advertisement for
Rich's coffee substitute, a Danish brand particularly famous during the food shortages of World War II. The advertisement features a young girl stirring what is likely the substitute, and the prominent slogan in Danish reads: "Bland med Richs min Pige, det gi'r Kaffe uden Lige!" which translates to, "Blend with Rich's my girl, it gives Coffee without Equal!".
Rich's Coffee Substitute Details
Product: Rich's was a coffee substitute or additive made primarily from roasted and ground chicory root and rye, and it did not contain caffeine.
Historical Context: The product was created to help people stretch their limited supplies of real coffee, especially when it was scarce or rationed during the world wars.
Cultural Impact: The "Rich's" brand became deeply embedded in Danish culture, known for its distinctive slogan and for including collectible picture cards in each packet, which children would gather in special albums.
Usage: It was used either mixed with real coffee or as a full replacement, brewed similarly to traditional coffee. |
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