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Brochure vintage
Moscow advertising brochure from 1968, promoting tourism and services for foreign visitors to the Soviet Union. It features advertisements from the state foreign travel company Intourist, the national airline Aeroflot, and the souvenir store chain Beriozka.
Brochure Details
Year: 1968
Advertisers: Intourist, Aeroflot, Beriozka Souvenirs
Content:
Theatres: A listing of shows, ballets, and operas at Moscow's theatres, including the Bolshoi, the Great Moscow State Circus, and others, with performances like Swan Lake, War and Peace, and Madame Butterfly mentioned.
Excursions: Information on tours with Intourist to historic cities around Moscow, which are now part of Russia's famous Golden Ring route, such as Zagorsk (Sergiev Posad), Pereslavl-Zalessky, Rostov-Yaroslavly, Vladimir, and Suzdal.
Shopping: Details for Beriozka stores (meaning "White Birch"), which accepted payment in freely convertible currency from foreigners.
Flights: An advertisement for Aeroflot flights from London, Copenhagen, Berlin, Amsterdam, Paris, Prague, and Warsaw to Leningrad, serviced by the IL-18 jet.
This brochure provides a fascinating glimpse into state-sponsored tourism efforts in the USSR during the late 1960s, aimed at a Western audience and designed to generate foreign currency. |
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