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One sheet vintage travel poster for Switzerland titled "Ferien in der Schweiz" (Holidays in Switzerland). It was designed in 1938 by the Swiss artist Alois Carigiet.
Poster Details
Artist: Alois Carigiet (1902-1985)
Year: 1938
Title: Ferien in der Schweiz (German), also known by its French title Vacances en Suisse or Romansch title
Purpose: The poster was created to promote Switzerland as an ideal year-round travel destination, highlighting spring, summer, and autumn seasons with picturesque illustrations on the signposts.
Medium: Original posters were typically offset prints or stone lithographs
This iconic design is held in collections such as the Museum of Modern Art (MoMA). |
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