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One sheet ski poster the official poster for the
1936 Winter Olympics, formally known as the IV Olympic Winter Games, held in Garmisch-Partenkirchen, Germany. The poster was designed by the German artist Ludwig Hohlwein, a pioneer of the Art Deco-era Sachplakat (object poster) style.
Poster Details
Artist: Ludwig Hohlwein (1874-1949), an architect turned graphic designer known for his bold style, sharp contrasts, and interlocking shapes.
Design: The image depicts a victorious skier, wearing a navy blue suit, a red cap, and a bib with the Olympic rings symbol, holding his skis aloft against a backdrop of yellow-tinged mountain peaks.
Text: The French text reads, "ALLEMAGNE 1936, IVes JEUX OLYMPIQUES D'HIVER GARMISCH-PARTENKIRCHEN DU 6 AU 16 FEVRIER 1936", translating to "Germany 1936, IV Winter Olympic Games Garmisch-Partenkirchen from February 6th to 16th, 1936".
Distribution: The design was highly popular and printed in 13 languages for international distribution by the Reichsbahnzentrale for German travel agents.
Historical Context: The games and the poster were produced during the Nazi regime in Germany, preceding the better-known 1936 Summer Olympics in Berlin.
This specific poster is a celebrated piece of vintage sports and graphic design history, with original prints often found in very good condition after professional restoration and linen backing. |
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