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Pressbook vintage
Metro-Goldwyn-Mayer (MGM) pressbook page used by movie theaters to promote the 1934 film Riptide. The page is filled with various advertising materials and ideas for exhibitors to generate interest in the movie starring Norma Shearer and Robert Montgomery.
Content Overview
The page is designed like a newspaper spread with sections dedicated to different promotional tools:
Theatre Fronts: Suggestions for dressing up the exterior of the theatre, emphasizing ballyhoo (hype) to attract attention.
Lobbies: Includes information about "Tinted Photo Reproductions" and a "Lobby Picture Album" available for order.
Helpful Accessories: Features various posters and advertising options, with a focus on actress Norma Shearer.
Shearer Roto Fashions: Advertises exclusive styles "never seen before by any roto editor" from the film's costume designer, Adrian.
Articles and Broadcasts: Provides copy for fashion editors and mentions "pink Western Union wires" for ordering materials.
Tabloids: Features ready-made ad designs and even mentions a fictional "Shearer-Garbo War on!" to create buzz.
The materials highlight the film's pre-Code romantic drama theme and elaborate costumes. |
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