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Pressbook pressbook for the Metro-Goldwyn-Mayer (MGM) film Riptide, starring Norma Shearer. These materials were provided to theater owners and newspapers to promote the movie through local advertising and merchandising tie-ins.
Content Summary
The page is designed to show theaters and local businesses how to capitalize on the movie's release, emphasizing fashion and novelty jewelry.
Riptide Sets the Style Pace 1934: The central theme is that the film is a major fashion event, featuring "Spring Fashions" and "General Fashions".
Merchandising Opportunities: The material explicitly calls this the "Biggest Mercantile Chance You've Ever Had!" and encourages tie-ups with department stores and jewelers.
Featured Merchandise: Specific items highlighted for sale include "Bracelets," "Pins," "Novelty Jewelry," "Collars," "Jabots," and "Metallic Cloth".
Promotional Contest: One section proposes a cooperative newspaper contest where participants select items from local ads to dress Norma Shearer "From the Ads in the Daily Star Cooperative Contest" for a cash prize of $100.00.
Proven Strategy: The text claims that pre-release showmen found high-powered merchandising campaigns did more to put Riptide across than any other single idea, proving the value of such promotions.
Key Details
Category Details
Film Title Riptide
Year of Release 1934
Starring Norma Shearer, Robert Montgomery, Herbert Marshall
Studio MGM (Metro-Goldwyn-Mayer)
Material Type Pressbook page for newspaper advertisements and merchandising |
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