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Half sheet vintage advertisement is a
Blitz Weinhard beer poster from the late 1970s or 1980s that carries a proud regional message. The slogan reads, "Beware, those who threaten what we Oregonians hold dear," which was part of a marketing campaign that emphasized Oregon state pride and identity.
The ad reflects a local sentiment prevalent at the time, also famously expressed by Governor Tom McCall's unofficial motto: "Visit Oregon, but for heaven's sake, don't stay". This campaign, developed by the advertising legend Hal Riney, helped the regional brand compete against national beer companies by appealing directly to the specific cultural identity of Oregon residents. |
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