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Half sheet vintage advertising poster for
Guinness stout. The advertisement uses the memorable slogan "My Goodness, My Guinness" and features a playful scene designed by the artist John Gilroy.
Advertisement Details
Artist: The poster was created by the English artist and illustrator John Gilroy, who designed nearly 50 posters for Guinness over 35 years.
Characters: The ad depicts one of Gilroy's recurring characters, a harried zookeeper (said to be a caricature of Gilroy himself) who is constantly trying to prevent zoo animals from stealing his Guinness. In this specific iteration, a bear is perched on a pole with a bottle of Guinness, while the zookeeper looks up in surprise, holding a small item (perhaps a bun or a sandwich).
Campaign: The "My Goodness, My Guinness" slogan became widely associated with the brand during the 1950s and beyond. Other animals, such as a lion, seal, toucan, and kangaroo, were also featured in various advertisements as part of this iconic campaign. |
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